Work Experience

Increnta Digital Marketing

Business Development

International business development for EU based digital marketing agency with offices across South America. Dealing with potential clients both English and Spanish speaking. Overseeing this agency’s expansion into the UK and Latin America. Automated marketing consultancy and implementation across platforms. Eloqua Gold Partner. Google Partner. HubSpot Platinum and personally Hubspot certified in Sales and Inbound marketing.

Developing business in the UK and LATAM. Overseeing and managing technical production on key accounts:

Wolters Kluwer – Marketing strategies to develop new leads from a high volume of traffic.
– Use of and reporting through Hubspot Platform. Technical resolutions and implementation of assets within CMS/CRM.
– Senior level reporting, development of consice and clear presentations delivered to body of international marketing executives.
– Layout and strategy of campaigns to be set up with automated workflows and lead scoring.

BrightBull – Partnership with London based Inbound agency developing B2B leads for LATAM marketing campaigns.
– Development of business harnessing on company wide expertise in Latin American markets.
– Creation and strategy for inbound workflows and content optimisation
– Concise delivery of company value proposition/KSP in pitches to prospects
– Lead-gen and follow-up of potential clients

Burlington Books

Sales Executive

– Pro-actively pitch products/services and target new business within the region
– Increase market share and target prospective customers. Interact with office sales reps and contribute towards and improve customer satisfaction,

– Develop sales through detailed technical product knowledge and IT support on location.

– Answer customer enquiries with product information, quotes and samples. Also respond accordingly to complaints and resolve issues through liaisons with technical department based in Madrid.

Key Achievements
• Year on year increase in personal market share from €1.3m to €1.55m.
• 97% customer retention through daily work in partnership with Pilar Gonazalez.
• Creation and delivery of presentations for new strategy to improve process in our catchment.

Web/UX consultancy

Freelance

Analysis of websites via heatmap, analytics, Search Console, backlinks, on-page SEO.

Consultancy:
Opportunities for organic keyword growth.
Business goals.
Funnel design.
Lead qualifying
Buyer persona.
Sales cycle.
Tools and Plugins

Production:
Optimisation of existing content.
Implementation of structured data.
Design consideration and A/B testing.

PPC consultancy:
Keyword research.
Negatives.
Competition.
Location.
Costing.
Long-tail opportunities.
Setup.